Regal, the other big multiplex player, has largely ignored the trend. While market leader AMC, for one, has experimented with this model, it hasn’t gone as far CMX and others in elevating the experience.
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These luxury-class of movie theatres are the next big trend in movie experiences. “The luxury cinema theater industry focuses on quality over quantity and guests expect more than just watching a movie,” Luis Castelazo, director, CMX Cinemas, shared with me, noting that each theatre offers “a holistic experience for guests with sophisticated features and entertainment options like oversized recliner seats, dine-in capabilities with chef-inspired menus and cutting-edge audiovisual technology.” The differences between the typical multiplex movie theatre experience and that offered by CMX and others following this new luxury-leaning model are profound. Bringing the best of both worlds together in one luxurious package…all delivered right to your seat.” Along with more traditional theatres located throughout the Southeastern region, Cobb also operates the progressive CinéBistros described as “the ultimate dinner and a movie experience.
It will become the eighth largest movie theatre chain in the United States, operating 30 sites and 342 screens, according to the company. CMX Cinemas, a wholly-owned subsidiary of Cinemex, is at the forefront of the trend with its acquisition of Cobb Theatres, which is expected to close in the fourth quarter.
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